In B2B customer segment are always a user!

Un message essentiel à rappeler. Cela est d’autant plus important même dans les sociétés technologiques !

http://blog.strategyzer.com/posts/2018/4/3/unbundling-b2b-customer-segments

 

You unbundle each of them into a seperate customer segment, identify the most important ones, and sketch out a Value Proposition Canvas with the jobs, pains, and gains for each.